Meet the team
Meet the team
Caelan Wright Senior Management
Caelan Wright is an organisation based on innovation and a wealth of industry and corporate experience enabling it to provide tailormade and pragmatic solutions. The directors have extensive senior management experience within the call center industry, gained from the complementary perspectives of service provision services and technical expertise. Each has a proven track record of delivering results that exceed customer expectations, making for a winning combination.
Mark has been working in the direct marketing-telemarketing industry for over 15 years and was Senior Vice President of direct marketing for Prudential Life Assurance (Thailand) prior to founding CWA. Mark has 3 years with Prudential building and managing “Prucall”, Prudential’s in-house direct marketing-telemarketing capability.
Previous to this Mark has held regional direct marketing-telemarketing roles for Prudential and ESG Direct, having been exposed to markets such as Taiwan, Hong Kong, Indonesia, Malaysia and Vietnam. Mark began his career in Australia during the ’80s with National Mutual (now AXA Australia).
Mark is the Chairperson of the Call Center Industry Association of Thailand and a regular columnist for the Bangkok Post
Adrian is a founder of CWA. He has worked in Asia since joining Prudential Corporation Asia in the Bancassurance team as Regional Bancassurance Manager in 2001. He’s been responsible for Bank Partnership development across twelve operational markets and has 18 years experience in the UK financial services industry. Formerly with Prudential Assurance Ltd (UK) for 10 years, Adrian has accumulated a wealth of experience, he started as a District Agent moving to Corporate Services Consultant and Area Managing Consultant, providing solutions and services to both private and corporate sectors.
Adrian has worked as Chief Distribution Officer for Prudential Thailand. Adrian’s accountability was for the achievement of profitable Company production targets across all distribution channels (Agency, Bancassurance, Direct Marketing and Broker), together with the acquisition of New Business and development of multi channel distribution methods to leverage insurance sales and fee income.
Luspan has over 15 years of experience in General Management, Sales & Marketing, Business Development, Project Planning & Management within multinational companies. She has successfully managed partnership sales, developed new channels of business partners and initiated projects to achieve growth and business objectives - all of this accomplished for businesses in the financial and non-financial industries including Telecommunications.
Luspan is recognized for her pursuit and implementation of predefined deliverables – she's proven and recognised for her implementation successes of new business projects to her fulfillment of Sales and Marketing Program Management. She is versatile in her ability to multi task along with delivering on a multitude of projects in tandem.
Luspan has the IDM Certificate in Direct and Interactive Marketing of the Institute of Direct Marketing of UK.